FORDHAM UNIVERSITY, Gabelli School of Business
New York, NY | August 2016-May 2020
Bachelor of Science in Business Administration, Concentration: Marketing, Minor: Digital Technology and Emerging Media
Overall GPA: 3.7/4.0, Major GPA: 3.7/4.0
Dean’s List, Loyola Scholarship Recipient, Woolworth Award Recipient
Coursework: Principles of Micro/Macro Economics, Statistical Decision Making, Digital Production for New Media, E-Commerce, Marketing Research, Global Sustainability Marketing, International Communication, Bus.Com. I & II
FORDHAM UNIVERSITY LONDON CENTRE,
London, U.K. | January-May 2019
Bachelor of Science in Business Administration, Study Abroad Program
PALOMA PBC- Sales & Accounts
New York, NY | July 2019-Present
Utilize CRM software such as Hubspot, Outreach, and LinkedIn to source and acquire leads in the D2C space.
Honed sales pipeline to increase number of new accounts and assist with management of current clients.
Initiated PR strategy, pitching the company and CEO for relevant media placements.
#HALFTHESTORY- Influencer Marketing & Strategic Partnerships
Brooklyn, NY | March 2018-Present
Target strategic influencers to grow following by 15,000 followers per year and encourage digital wellness practices.
Oversee 10+ person #StorySquad ambassador program to spread the HTS mission in a peer-to-peer manner.
Plan co-branded events with Bumble and Philosophy and acquire 10-15 donated food items and giveaways per event.
CULTURE CO-OP- Youth Market Research
Brooklyn, NY | October 2018-Present
Participate in conversational focus groups, conversing on issues, trends, and interests of the Gen-Z culture class.
Remain an active part of the Culture Co-Op network, regularly responding and interacting with members of my cohort through a Facebook group and emails.
AMTRAK- Corporate Communications & Media Relations
New York, NY | May-August 2019
Pitched and drafted both reactive and proactive press releases that conveyed Amtrak in a positive light.
Assembled media contact lists using Cision, monitored opportunities via HARO, and tracked relevant KPIs.
Assisted with corporate photoshoots, video appearances, and media tours in the Northeast.
Went above and beyond duties, including doing volunteer design work for Notch8, Amtrak’s women’s organization.
BULLETIN- Campus Marketing
New York, NY | September-December 2018
Marketed womxn and femme-made goods through social media-based campus ambassador program.
Created and published social content for Instgram, Stories, and Snapchat.
Was responsible for 5 sales per semester.
RICHARD BERNSTEIN ADVISORS- Marketing & Sales
New York, NY | January-August 2018
Utilized Salesforce to track a database of current and potential clients to support the internal and external sales team.
Prepared weekly reports to track marketing and performance to monitor progress of $10b AUM by end-of-year goal.
Designed promotional materials, including email templates, print pamphlets, digital slides, and SquareSpace website.
Skill, Activities, Leadership, & Awards
Technical Skills: Excel, Photoshop, InDesign, Hubspot, Salesforce, Mailchimp, Cision, Facebook Ad Manager, Google Ads
Activities: Make Muse Mag, Mode Mag, Residence Halls Association, Fair Trade Club, Fordham Dance Marathon
Leadership: Residence Halls Association- Martyrs’ Hall Treasurer, Executive CFO, New Student Orientation- Leader, Make Muse Magazine- Founder and Executive Director, Various Marketing/Web Design Projects- Self-Employed Freelancer
Awards: 2015 Pittsburgh Youth Media Outstanding Storytelling Award, 2016 Pittsburgh Data Works DataJam! 3rd Place Recipient, 2018 Fordham University Annual Pitch Challenge Semi-Finalist