Resume

Education

FORDHAM UNIVERSITY, Gabelli School of Business

New York, NY | August 2016-May 2020                                  

Bachelor of Science in Business Administration, Concentration: Marketing, Minor: Digital Technology and Emerging Media

  • Overall GPA: 3.7/4.0, Major GPA: 3.7/4.0

  • Dean’s List, Loyola Scholarship Recipient, Woolworth Award Recipient

  • Coursework: Principles of Micro/Macro Economics, Statistical Decision Making, Digital Production for New Media, E-Commerce, Marketing Research, Global Sustainability Marketing, International Communication, Bus.Com. I & II

 

FORDHAM UNIVERSITY LONDON CENTRE,

London, U.K. | January-May 2019   

Bachelor of Science in Business Administration, Study Abroad Program

Experience

PALOMA PBC- Sales & Accounts

New York, NY | July 2019-Present                            

  • Utilize CRM software such as Hubspot, Outreach, and LinkedIn to source and acquire leads in the D2C space.  

  • Honed sales pipeline to increase number of new accounts and assist with management of current clients.

  • Initiated PR strategy, pitching the company and CEO for relevant media placements.

 

#HALFTHESTORY- Influencer Marketing & Strategic Partnerships

Brooklyn, NY | March 2018-Present

  • Target strategic influencers to grow following by 15,000 followers per year and encourage digital wellness practices.

  • Oversee 10+ person #StorySquad ambassador program to spread the HTS mission in a peer-to-peer manner. 

  • Plan co-branded events with Bumble and Philosophy and acquire 10-15 donated food items and giveaways per event.

CULTURE CO-OP- Youth Market Research

Brooklyn, NY | October 2018-Present

  • Participate in conversational focus groups, conversing on issues, trends, and interests of the Gen-Z culture class.

  • Remain an active part of the Culture Co-Op network, regularly responding and interacting with members of my cohort through a Facebook group and emails.

 

AMTRAK- Corporate Communications & Media Relations

New York, NY | May-August 2019     

  • Pitched and drafted both reactive and proactive press releases that conveyed Amtrak in a positive light.

  • Assembled media contact lists using Cision, monitored opportunities via HARO, and tracked relevant KPIs. 

  • Assisted with corporate photoshoots, video appearances, and media tours in the Northeast.

  • Went above and beyond duties, including doing volunteer design work for Notch8, Amtrak’s women’s organization. 

BULLETIN- Campus Marketing

New York, NY | September-December 2018

  • Marketed womxn and femme-made goods through social media-based campus ambassador program.

  • Created and published social content for Instgram, Stories, and Snapchat.

  • Was responsible for 5 sales per semester.

 

RICHARD BERNSTEIN ADVISORS- Marketing & Sales  

New York, NY | January-August 2018

  • Utilized Salesforce to track a database of current and potential clients to support the internal and external sales team.

  • Prepared weekly reports to track marketing and performance to monitor progress of $10b AUM by end-of-year goal.

  • Designed promotional materials, including email templates, print pamphlets, digital slides, and SquareSpace website.

 

Skill, Activities, Leadership, & Awards

  • Technical Skills: Excel, Photoshop, InDesign, Hubspot, Salesforce, Mailchimp, Cision, Facebook Ad Manager, Google Ads

  • Activities: Make Muse Mag, Mode Mag, Residence Halls Association, Fair Trade Club, Fordham Dance Marathon

  • Leadership: Residence Halls Association- Martyrs’ Hall Treasurer, Executive CFO, New Student Orientation- Leader, Make Muse Magazine- Founder and Executive Director, Various Marketing/Web Design Projects- Self-Employed Freelancer

  • Awards: 2015 Pittsburgh Youth Media Outstanding Storytelling Award, 2016 Pittsburgh Data Works DataJam! 3rd Place Recipient, 2018 Fordham University Annual Pitch Challenge Semi-Finalist